Last updated: 16 February, 2025
This Privacy Policy describes how Snuggle Boo (the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from snuggleboo.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.

 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

 

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

 

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. "Personal information" refers to data that identifies, relates to, describes, or can be associated with you.
Information We Collect Directly from You

Information that you directly submit to us through our Services may include:
Contact details: Name, address, phone number, and email.
Order information: Name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information: Username, password, security questions, and other security details.
Shopping information: Items viewed, added to the cart, saved to your account (including loyalty points, reviews, referrals, or gift cards), and purchases.
Customer support information: Communications with us, including messages sent through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. If you choose not to provide this information, some features may be unavailable.
Information We Collect About Your Usage

We may automatically collect certain information about your interaction with the Services ("Usage Data"). This may include:
Device information
Browser details
Network connection details
IP address
Information about your interactions with the Site and Services
To collect this data, we may use cookies, pixels, and similar tracking technologies.
Information We Obtain from Third Parties

We may also obtain information from third parties, including:
Service providers: Platforms that support our Site (such as Shopify)
Payment processors: To process your payments securely
Marketing partners: Online tracking technologies such as pixels, web beacons, software developer kits, and cookies
We treat any third-party data in accordance with this Privacy Policy.

 

How We Use Your Personal Information

We use your personal information for the following purposes:
Providing Products and Services

Processing payments, fulfilling orders, and sending order-related notifications
Managing customer accounts and enabling shipping, returns, and exchanges
Enhancing the shopping experience (including Shopify integrations)
Marketing and Advertising

Sending marketing, promotional, and advertising communications via email, text message, or postal mail
Displaying personalized ads
Tailoring the Services and advertisements
Security and Fraud Prevention

Detecting, investigating, and preventing fraud, illegal activity, and security threats
Ensuring account security
Customer Support and Service Improvements

Responding to customer inquiries and feedback
Enhancing the Site and Services for a better user experience

 

Cookies

We use cookies on our Site to enhance functionality and improve user experience. For more details on the cookies we use, please visit WIX’s Cookie Policy. See https://www.wix.com/about/privacy
You can manage cookie preferences through your browser settings, though disabling cookies may affect site functionality.

 

How We Disclose Personal Information

We may disclose personal information in the following cases:
With vendors and service providers (e.g., IT management, payment processors, shipping partners)
With marketing partners to provide relevant advertisements
With affiliates within our corporate group
To comply with legal obligations (e.g., law enforcement requests, fraud prevention, contractual enforcement)
In connection with a business transaction, such as a merger or acquisition
We do not use or disclose sensitive personal information without your consent or for purposes of inferring characteristics about you.

 

User-Generated Content

If you post product reviews or other user-generated content, this information may be public. We do not control third parties’ use of such data.

 

Third-Party Websites and Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites.

 

Children's Data

Our Services are not intended for children, and we do not knowingly collect personal information from children. If you believe a child has provided personal information, please contact us for deletion.

 

Security and Data Retention

We take reasonable security measures to protect your information, though no system is entirely secure. We retain data for as long as necessary to fulfill orders, comply with legal obligations, or resolve disputes.

 

Your Rights

Depending on your location, you may have rights regarding your personal information, including:
Accessing and reviewing your personal data
Requesting deletion of your data
Correcting inaccurate information
Opting out of marketing communications
To exercise these rights, please contact us using the details below.

International Users

If we transfer personal data outside your country, we will rely on recognized legal mechanisms, such as Standard Contractual Clauses, to protect your data.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:
Email: support@snugglebooblankets.com

Mailing Address: 80 Ann Street, Brisbane 4000, QLD
For data protection purposes, Snuggle Boo is the data controller of your personal information.